Shillong Lajong partners with McDowell’s
Shillong Lajong today announced its association with McDowell’s No.1 Soda, the largest beverage alcohol franchise in the world as partners for the 2013-14 season. With this partnership Lajong becomes the first Football Club in the country to have 5 top-tier brand partnerships.
The Shillong based club already has telecom major Aircel as its principal sponsor along with Kingfisher and now McDowell’s as associate sponsors. adidas is the official kit sponsor of the club and Kyazoonga.com is the online ticketing partner of Shillong Lajong. This makes Lajong one of the hottest properties as far as Football in India and Sports in general is concerned.
Speaking on the occasion, Larsing M Sawyan, General Secretary, Shillong Lajong Football Club said, “We are proud to tie-up with McDowell’s No 1. The association will help catapult the Club in the big league. There is abundant football talent in the North East. Our dream is to identify budding footballers & leave an indelible mark on the Indian and international Football map.”
According to Alokesh Banerjee, Asst. Vice President-Marketing, United Spirits Limited, “McDowell’s has a long standing association with Football, as the principal sponsor of the McDowell Mohun Bagan club. Our partnership with Lajong FC is yet another step forward towards expanding the brand’s association with football. Lajong FC has emerged as a team of national stature and is one of the most professionally managed private clubs. With their focused & disciplined approach they would definitely create history in the forthcoming I-league season; we are proud to be associated with them & wish them all the very best for the competition.”
McDowell’s No.1 Platinum since its launch has been a very successful brand in the North East and now is proud to join hands with the Biggest Club in the North East.
Shillong Lajong has been one of the most professionally managed club in the country and have constantly embarked on ensuring commercial viability to back its on field success. The clubs home games in Shillong sees record turn-outs and their social media channels constantly engage their fans. They are the 3rd biggest Indian Football Club page on Facebook and have merchandise offerings for their fans.