The Hero Indian Super League (ISL) will be the first sporting event in the country to be backed by a never-before seen, ubiquitous broadcast platform plan, with the potential to reach around 85 per cent of India’s television audience. This ambitious plan is expected to herald an unparalleled reach for any content, in the history of Indian television.
In a pursuit to enthrall football purists as well as generate mass fan-following for Indian football, the ISL will be telecast LIVE on a range of Star India’s sports, movie and regional channels – a first in the history of broadcast in India.
Spanning over eight channels in the sports and general entertainment category across five languages, the Hero Indian Super League will be televised on Star Sports 2 (English), Star Sports 3 (Hindi), Star Sports HD 2 (English), Star Gold (Hindi), Star Utsav (Hindi), Asianet Movies (Malayalam), Jalsha Movies (Bengali) and Suvarna Plus (Kannada). Further more, live streaming will be available on www.starsports.com.
“We believe in the potential of football as a sport that cuts across culture, race, religion and economic might. The Hero Indian Super League heralds the Birth of India as a Footballing Nation and as the leading sports broadcasting network in India, we plan to take the viewer experience to the next level. In order to take the game of football closer to its fans, we are providing a never-seen before plan, leveraging the strength of sports, entertainment, regional and multi-screen. The magnitude of what we are setting out to do has never been attempted.” said Mr. Sanjay Gupta, COO, STAR India
Hero Indian Super League is scheduled to kick off from 12th October 2014, featuring eight clubs. There will be 56 league matches followed by two home-and-away semifinals, with the final on 20th December 2014.
The Hero Indian Super League’s official TV campaign – a panoramic 100-second film – launched earlier on 7th September. The first TVC sparked the start of the League’s lead up to a 36-day, 360 degree marketing campaign, bringing alive the hopes of over a billion people to live their dream of building a footballing nation.