A news piece that appeared on Livemint did not cut a good picture.
The article talks about IMG-R and Star’s difficulty in finding suitable associate sponsors for the league. Indian Super league had earlier announced Hero MotoCorp Ltd as the title sponsor. It was also mentioned that team sponsorships were equally hard to come by. Average advert rates for the front of the players’ jersey is Rs.5 crore, the back costs Rs.3 crore and each sleeve is priced at Rs.1-1.5 crore according to the article.
The second one should concern the franchise owners. An article in www.afaqs.com talks about how the franchise owners might suffer because unlike IPL in which a Dollar-Rupee ratio cap is existing, ISL has no such measures. The article claims that exchange rate fluctuations could result in 10% variation in the pay outs for foreign players and thereby escalating costs for the franchises. Such financial strain for franchises in the very early stages of the league might not bode well for its future. Read the article here.
Well, before this is wound up it has to be mentioned that Indian Super League sort of papered over all these cracks by the end of the day when the signing of former French International Nicolas Anelka was announced by the Mumbai franchise.