SAP has made its foray in to sports in a big manner with the announcement of the SAP HANA system. SAP HANA an in-memory database, analytics, mobile software combined with other technologies can help teams to gauge performance of their players, collect real time data and do much.
SAP has already taken a dive in to this vertical as they have already signed up NBA in this regard. SAPA HANA system offer teams a scouting platform, it can grab media and data from social sites and thereby gauging fan sentiments and could over all improve the experience of spectators in the stadium.
German Bundesliga outfit TSG 1899 Hoffenheim is using the latest technology offered by SAP. Where trainers use Google Glass in combination with this technology to gauge player performances.
Video of Hoffenheim using SAP HANA technology :
AIFF has published an article about representatives participating in the recently concluded SAP Forum for Sports and Entertainment in Germany. SAP India Managing Director Anirban Dey told AIFF – “SAP believes that this can also be leveraged by the I-League clubs,”
AIrtel I-league CEO Sunandho Dhar said that a Pilot Project is being chalked out between SAP India and Airtel I-league. “We are trying to work out a deal with SAP India on whether the technology can be brought to India, if not on the same scale but parts of it. A Pilot Project may be in the offing.” said Sunandho Dhar to AIFF Media.