Ronnie Screwvala’s UniLazer Ventures and Bundesliga’s TSG 1899 Hoffenheim to launch Football Academies

According to a report in bundesliga.com TSG 1899 Hoffenheim have struck a deal with bollywood producer Ronnie Screwvala’s UniLazer Ventures to provide support for football promotion among children in India.

This initiative will begin with talent scouting at over 1000 schools across 50 cities in India says the report. Half a million children are expected to be part of this exercise. 30 selected students will get an opporutnity to travel to Germany and train with Hoffenheim. As part of this deal, Hoffenheim will help training coaches in india as well.

“TSG are the ideal partners to approach and realise these goals on a long-term basis,”. “This type of co-operation – to develop children and young players – fits perfectly with our philosophy. We can learn a lot from one another, both on and off the pitch.” said Thomas Richter, Hoffenheim’s director of sales, communication and internationalisation to bundesliga.com

There were rumors about Unilazer ventures foraying into football but nothing concrete came up. However, earlier this year Ronnie Screwvala’s firm invested in pro-kabbadi tournament and owns the Mumbai franchise Umumba in the tournament. This tie up with Hoffenheim would be Unilazer’s first attempt to foray into the bustling football scene in India.