Can India’s football mania sell more beer?

In 2007 Sepp Blatter, FIFA president said India is a “sleeping giant” when it comes to football. Football is constantly growing and marketing avenues related to football is seeing exponential growth these days in India.

Brands are scampering to associate with football to advertise their products. Of the lot alcohol companies seems to reaping the biggest reward. And beer undoubtedly seems to be the winner among the alcoholic beverages when it comes to football . With increasing European football screenings in Indian metro’s, pubs and sports bars are selling more beer than ever before.

Here is an interesting article that appeared in today’s Economic times are about the beer-boom in India because of football : Will football be to beer what cricket has been for the colas?