IMG – Reliance Looking for Creative Partner for their League
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As we reported earlier, the auctions for franchises were pushed to October end, but IMG – Reliance seems to be quietly building up their plans for the proposed IPL – style football league.
The latest buzz in the advertisement industry is that IMG – Reliance is looking for a creative partner for their league. Agencies such as McCann Erickson, Leo Burnett and Ogilvy are in the fray.
McCann Erickson currently holds the creative duties of the Reliance owned IPL team Mumbai Indians. In the coming days, it will be more clear who will be offered the creative duties for the proposed IPL Style football League.